MMM series — Robyn — Chapter 1 — Setup

Facebook Robyn is a semi-automated framework for Marketing Mix Modeling from Facebook Marketing Science.

Robyn

The code has been open-sourced by Facebook and is available to use freely.

GitHub - facebookexperimental/Robyn: Robyn is an experimental, automated and open-sourced Marketing…

Currently the framework is written in R, but the python version is work in progress.

GitHub - facebookexperimental/Robyn: Robyn is an experimental, automated and open-sourced Marketing…

Installaing R studio is the first step towards getting started with Robyn. Download and install R studio from here

Download the RStudio IDE

There is a very clear and detailed Robyn setup instructions provided by the Robyn developer team here

GitHub - facebookexperimental/Robyn: Robyn is an experimental, automated and open-sourced Marketing…

Other than these steps, few additional steps are here.